Thomson To Deliver Hollywood Digital Piracy PlatformFrench media and entertainment company Thomson is making plans to unveil the first suite of its digital rights and content management software in April at a National Association of Broadcasters conference, company executives said Thursday.
NexGuard, a suite of four applications, encrypts, decrypts, watermarks and controls access to digital content to protect against piracy. The forensic data applications allow users to manage and securely store transfer and view digital content, such as production dailies, postproduction content, digital intermediates, feature film and broadcast digital masters, digital cinema releases and DVD screeners.
The enterprise platform allows post-production houses, animation and movie studios, and special effects companies to manage geographically disbursed computer systems from one location to ease work flows. "The product suite maintains a central database that tracks and manages unique watermarks and associates the values by monitoring who accesses the content with what equipment," said Perry Weinstein, director at Thomson Content Security.
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IMO, this is not only a silly technology, but also it probably won't work. I'm sure that hackers will find a way to get around.
