Yahoo lowers expectations for original contentBy Lisa Baertlein
SAN FRANCISCO, March 2 (Reuters) - Web media company Yahoo Inc. (YHOO.O: Quote, Profile, Research) wants to lower expectations for how much original programming it will produce as part of its online information and entertainment offerings, the company said on Thursday.
Yahoo will not do a string of one-off projects, focusing instead on combining program content with licensed, user-generated and other content, Yahoo spokeswoman Joanna Stevens said.
Speculation about the company's plans to deliver its own programming has swirled since Yahoo, which is headed by former Hollywood studio chief Terry Semel, hired Lloyd Braun in late 2004. Braun is the former chairman of the entertainment division at Walt Disney Co.'s (DIS.N: Quote, Profile, Research) ABC network.
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Yahoo primarily aggregates content providers' contents today, but are they going to create their own content in the future? I'm guessing that they will start doing that gradually like cable companies.
