Education industry likes Apple

[ohcnetwork]

JAN. 28 5:10 P.M. ET In its latest move to broaden its iPod and iTunes franchises, Apple Computer Inc. has introduced "iTunes U," a nationwide expansion of a service that makes course lectures and other educational materials accessible via Apple's iTunes software.

The company behind the iPod portable players, the iTunes online music store and Macintosh computers had been working with six universities on the pilot project for more than a year and expanded the educational program this week, inviting other universities to sign up.

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Education industry likes Apple, so I guess this was kind of expected.  Education industry does not grow at the rate of 10, 20% a year, but the industry is very resilient to the economy, so this is a good business for Apple.

[Sunny Gardens®]

Yes, Apple began its relationship with the schools many years ago when they were first starting out. Apple has a reputation that has been built over the years. Also, Apple has been more identifiable for students over the years, unlike IBM-compatibles and clones.

[adi]

Plus of course the p2p filesharing networks grew in popularity because of university students so Apple will have undoubtably done a lot of work in encouraging students to use iTunes.